Marketing Manager · Project Based

  • Indorė, Madhya Pradesh, India
  • Temporary
  • Remote
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Job Description:

Marketing Manager · AI & Automation

Company: Shyft Pilates
Location: Remote
Employment Type: Part-Time / Contract
Compensation: $400–$500/month retainer (initial project setup fee negotiable)

Role Overview

Shyft Pilates, a growing boutique Pilates studio with over 100 members, is seeking a Marketing Manager · AI & Automation to build and manage our marketing funnel, automate lead workflows, and deliver clear performance insights.

This is a hands-on role focused on Go High Level (GHL) infrastructure, lead tracking, marketing automation, and AI-powered reporting. The ideal candidate is technically savvy, data-driven, and comfortable connecting multiple systems (GHL, WordPress, MindBody, and ad platforms) to support smarter marketing decisions.

Website: shyftpilates.com

Key Responsibilities

Marketing Funnel & Lead Automation

  • Set up and manage Go High Level (GHL) including pipelines, lead capture forms, tagging, and automated workflows

  • Integrate GHL with WordPress and MindBody to track lead sources (Meta Ads, website, referrals, Yelp, etc.)

  • Build automated SMS, email, and call follow-up sequences for new leads

  • Create and embed website CTAs and lead capture forms

AI-Powered Reporting & Data Analysis

  • Use AI tools (ChatGPT, Claude, or similar) to automate weekly marketing dashboards and reporting

  • Track key metrics including lead volume, lead-to-class conversion, and membership conversion rates

  • Consolidate data from MindBody, GHL, and ad platforms into clear weekly reports

  • Identify tracking gaps and resolve tagging inconsistencies across systems

  • Surface trends and insights to support faster marketing decisions

Paid Advertising Management

  • Manage Meta (Facebook/Instagram) advertising campaigns including testing and optimization

  • Evaluate and potentially manage Google or Yelp advertising when needed

  • Recommend audience targeting and campaign scheduling strategies

SEO & Website Optimization

  • Conduct SEO audit of the WordPress website

  • Improve metadata, headers, and on-page SEO for discoverability

  • Optimize Google Business Profile to improve local search visibility

Social Media Coordination

  • Provide strategic guidance to the in-house social media team

  • Ensure social content aligns with marketing campaigns and lead generation goals

Required Skills

  • Hands-on experience with Go High Level (GHL) pipelines, tagging, and automation

  • Strong experience with Meta Ads Manager and campaign optimization

  • Ability to use AI tools (ChatGPT, Claude, etc.) for reporting and workflow automation

  • Experience integrating GHL, WordPress, and booking platforms (MindBody or similar)

  • Strong analytical skills and ability to build clear weekly performance reports

  • Basic SEO knowledge and Google Business Profile optimization

  • Ability to work independently in a remote environment

Preferred

  • Experience in fitness, wellness, or boutique studio businesses

  • Familiarity with MindBody software

  • Experience with local marketing or Yelp advertising

  • Knowledge of WordPress SEO plugins (Yoast, RankMath)

  • Experience building automated marketing dashboards or AI-assisted reporting

Engagement

This role begins as a project-based engagement (marketing funnel setup and reporting infrastructure) with potential to transition into an ongoing part-time marketing retainer.

Compensation:
$400–$500/month for ongoing support (setup project fee negotiable).