About the Company

We are a fast-growing, fully virtual organization that partners with ambitious businesses to build strong brands, drive growth, and execute high-impact marketing strategies. Our team operates globally, values ownership, and thrives in a results-driven, collaborative environment.

We are expanding our marketing function and are seeking an experienced Marketing Lead to lead strategy, execution, and performance across internal and client-facing initiatives.

Role Overview

As the Marketing Manager, you will be responsible for developing and executing end-to-end marketing strategies that support business objectives. You will oversee campaigns across multiple channels, manage cross-functional contributors, and ensure consistent, data-driven delivery of results.

This role requires a strategic thinker who is also hands-on, highly organized, and comfortable leading marketing efforts in a remote setting.

Key Responsibilities

Strategy & Campaign Management

• Develop and implement comprehensive marketing strategies aligned with business and client goals

• Plan, execute, and optimize campaigns across digital channels (social media, email, paid ads, content, etc.)

• Build marketing roadmaps, funnels, and content plans tailored to different audiences

• Monitor industry trends and proactively recommend improvements and innovations

Performance & Analytics

• Track and analyze KPIs including engagement, leads, conversions, CAC, and ROI

• Use data insights to refine strategies and improve campaign performance

• Prepare clear, actionable performance reports and recommendations

Team & Project Oversight

• Manage and delegate work to virtual assistants, creatives, and contractors

• Oversee content calendars, copy, and creative assets from concept to delivery

• Ensure brand consistency, quality control, and timely execution across all outputs

Stakeholder & Client Collaboration (where applicable)

• Present marketing plans, progress updates, and results to stakeholders or clients

• Translate business goals into practical, measurable marketing actions

• Guide stakeholders through insights, performance outcomes, and next steps

Qualifications & Experience

Required:

• 5+ years of experience in digital marketing or a similar leadership role

• Proven experience managing multi-channel campaigns end-to-end

• Strong understanding of marketing tools and platforms (e.g., Meta Ads, email marketing tools, analytics dashboards, design tools)

• Demonstrated ability to manage multiple projects and priorities simultaneously

• Excellent communication, planning, and leadership skills

Preferred:

• Experience working in agency, consulting, or virtual team environments

• Familiarity with marketing automation, CRM systems, or funnel-building tools

• Exposure to diverse industries such as professional services, e-commerce, or coaching

Core Competencies

• Strategic and analytical mindset

• Strong execution and follow-through

• High attention to detail and quality

• Proactive, accountable, and self-directed

• Comfortable working in fast-paced, remote teams

What We Offer

• Fully remote role with flexible working hours

• Opportunity to work with diverse brands and industries

• Collaborative, performance-driven team culture

• Professional growth and leadership development opportunities

• Competitive compensation with performance-based incentives